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Shryftoriz
- Client:Ukraine In Colour
- Industry:Typographic Foundry
- Year:2026
- Project:Admin Panel Redesign
- Services:UI/UX Design, Design System, Visual Identity
How to cultivate Ukrainian culture and make designers switch from russian to Ukrainian fonts? That's the question Ukraine in Colour asked.
Shryftoriz — a play on the Ukrainian word for 'font cutter' — is a typographic platform built to answer it.
The goal: give Ukrainian designers a native alternative and help build a distinct cultural identity in design, separate from russian visual language.
The problem
The app already existed. The visual identity had been crafted by designer Anastasiia Shyshenok. But the app interface itself was a different story — it had been generated by AI and it showed. The design lacked cohesion, felt generic, and read more like a marketing website than a product. That last point was a practical problem too: Apple's App Store guidelines are strict about apps that don't look and behave like apps.
Swiss foundation
The redesign is rooted in Swiss design: white space, clear typographic hierarchy, a restrained color system, and nothing decorative that doesn't earn its place. It's clean, functional, and easy to navigate — the kind of design that holds up because it's built on principles, not trends.
The system
I expanded the existing visual identity with a structured gray scale, defined typographic scaling rules, and brought consistency to spacing and layout that the original lacked.
The result
The design direction is set: minimal, timeless, grounded in postmodern and Swiss design principles.
The kind of foundation that will still feel right in ten years — which matters for a platform asking an entire professional community to change a habit.